More people jogging than ever before, after all, it was always possible despite the lockdown. Adidas and Nike benefit, but more and more start-ups.
Of
Uwe Ritzer, Nuremberg
There is no lack of self-awareness and sense of mission. Especially not with the small manufacturers. On promises a “revolution of the running sensation”, Mizuno claims a “milestone in running shoe development” for itself, and Saucony celebrates itself solemnly: “We exist to strengthen the human will with every step, with every run, with every community.” Brooks is also no stranger to pathos: “We eat, breathe and stretch for running.”