Whether it is to combat bloating or hair loss, dietary supplements are on the rise. 68% of French people have consumed it in the last 12 months (source: Xerfi), but far fewer have followed their cure to the end. The Lyonnais Valentin Rohlion and Julien Rebaud, respectively a biologist and a pharmacist by training, have clearly seen this during their careers.
The capsules are restrictive, and above all not very effective. So they teamed up to launch The benefitsa range of food supplements in spray, dedicated to tone, sleep, digestion, immunity and stress.
The liver is no longer solicited
“The interest of our range is first of all the way we take the product”, explains Valentin Rohlion. “This sublingual form, which is absorbed under the tongue, is well known to healthcare professionals for its effectiveness. It allows the active ingredients to pass through the body much more efficiently,” he explains. Julien Rebaud adds: “Under the tongue, we have plenty of mucous membranes. There is therefore little hepatic passage – through the liver -, unlike capsules, where the active ingredients degrade a lot. »
Practical, the ease of taking the spray encourages you to continue your cure. “It was our second objective”, remarks Julien Rebaud, “that people go more easily to the end of their treatment: only a third do so with their capsules. “Especially since the taste, based on plants, is not unpleasant. “The digestion spray has a very fresh mint taste, the formulas and flavors are as natural as possible, with no added sugars,” he adds.
A quick and effective grip
Although production in liquid format is more complex than that of capsules, for reasons of stability, the founders of Les Bienfaits wanted to produce a range made in France, with bottles that are entirely recycled and recyclable, without chemical or original ingredients. animal.
And it works ! Julien Rebaud gives the example of those who suffer from nocturnal awakenings. “When they take melatonin in capsules, it acts as slowly as a doliprane, and they wake up their partner at the same time. Whereas with the spray, two sprays under the tongue are enough, and in five minutes it is effective. The effect is also rapid on the tone, which means that we do not necessarily return to capsules, ”he notes.
Online or in pharmacies
Available on an online store, the five bottles of Benefits are exclusively distributed in pharmacies. Valentin Rohlion recalls that these are “scientifically robust products, and being health professionals ourselves, we do not want food supplements to be trivialized”.
Backed by positive feedback from consumers and professionals alike, the two partners are currently developing another range of Bienfaits, which should see the light of day next spring. Although it is still too early to reveal them, these sprays will remain “100% made in France, natural and recyclable – even the inks used are vegetable-based! »