The marketing stunt almost turned tragic. On Wednesday, the Nike and Corteiz brands met at 1:30 p.m. on the Place de la République for a “drop”. This type of event which consists of inviting fans for the sale or distribution of a product, informing them of the place at the last moment.
The call had been heard since hundreds of people massed at the meeting point, ready to run to the address that would be given to them. Such a craze that the police had to intervene to unblock the traffic lanes.
The City of Paris is considering legal proceedings
It was then that a bus in the colors of the RATP and used by the brands appeared on the square, indicating that this was the place of sale. A shock for the fans present who then rushed to the vehicle causing a crush which knocked down several young people who found themselves on the ground.
A crowd movement which caused several injuries, six according to our colleagues from BFM TV, a figure still uncertain according to the police headquarters contacted by 20 minutes.
The impressive images circulating on social networks show that no specific organization of the event had been prepared, provoking the ire of the Paris City Hall.
Joined by us, David Belliard, assistant to Anne Hidalgo in charge of the street code and roads confirms having contacted the city’s legal services in order to study the possibilities of legal proceedings against the organizers: “These incidents are primarily the responsibility of Nike and its advertising agency, which organized this deplorable event. No authorization has been requested from our services, and it is not because we are a multinational that we are above the rules, especially when they concern the safety of people. »
Contacted by 20 minutesNike has not yet responded to our requests.