Thanks to Zinedine Zidane’s shared experience and his aura, Alpine wishes to inspire the young generation of talent. How ? By conveying the message that everyone, whatever their gender, origin or background, has the means to develop professionally and reach the rank of champion.
Diversity as a pillar of performance
The journey of Zidane, an international football icon both as a player and a coach, is an inspiring example for all beneficiaries of Alpine’s equal opportunities programs, with a message: without diversity, sport like society are depriving themselves of the talents essential to their performance and their influence.
Laurent Rossi, CEO of Alpine: “Zinedine Zidane is an example of what we must embody, as a company: tenacity, talent, meritocracy and commitment. »
Zinedine Zidane: “It seems important to me to tell children that, wherever they come from, they can one day become champions in their sport or in their field, that you must always believe in your dreams. . »
The French world champion will also have the opportunity, with his eyes of user and ambassador, to participate in the reflection on the transition to the future of the automobile and on the development of the Alpine models of tomorrow. After an Alpine A110 Fernando Alonso, will we be entitled to an A110 Zinedine Zidane edition? We will keep you informed…