Zack, and out! How the Be Real app reinvents social networks – Media

Be Real wants people to put something real about themselves online without thinking twice about it. What could possibly go wrong? About the charm and frivolity of the hype app.

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Philip Boverman

Let’s call it the alien test. Suppose one day aliens land on earth and investigate the legacies of human civilization. With some of the cultural artifacts they find, they would certainly be able to quickly figure out what they served: cereal boxes, pictures of cats, bikini selfies. Others would probably be tougher nuts. The longer they puzzle, the higher the score of the item in question.

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