Youtube introduces labels for reliable health information

Health
Youtube introduces labels for reliable health information

With a new label, the video platform YouTube wants to mark reliable sources on health topics in the future. photo

© Silas Stein/dpa

Youtube will soon highlight particularly reliable sources from the health sector with a new label. The company is also responding to criticism of false information on the video platform.

In the future, YouTube will use a label to indicate particularly reliable health information. With the “info area” one wants to enable a better classification of the origin of health-related content on YouTube, announced YouTube manager Garth Graham, Global Head of YouTube Health, in a blog entry on Tuesday.

Germany is the first country to introduce the new YouTube Health concept. “It is very important to us to make information on health-related topics accessible from reliable sources,” Graham told the German Press Agency.

Posts with the Health label should also be highlighted in the search results in the health-related content section when users search for health topics. This means that these posts with the label should be able to increase their reach.

Fight against misinformation on Youtube

To be included in the program, healthcare institutions, educational institutions, public health departments, government organizations and medical journals can apply for inclusion in the program from October 27, 2022. YouTube Health is expected to launch in early 2023.

To select reliable sources of health information, YouTube uses content criteria developed by the US non-governmental organization National Academy of Medicine (NAM). These principles have also been validated by the World Health Organization (WHO). “Overall, YouTube Health offers great potential to help people in Germany find content from reliable health sources on YouTube more easily and be able to use it reliably,” emphasized Graham.

The Google service is also responding to criticism of erroneous, inaccurate or dubious health information found on Youtube with the new Health feature. In the summer of 2020, for example, the European Commission pointed out misinformation on YouTube in a campaign to combat disinformation in connection with the corona pandemic.

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