The tennis tournament “Wimbledon 2023” this year will include Artificial Intelligence (AI) is used in player analytics, allowing fans to access analytics tailored to the players they follow.
inannouncementOn June 21, the All England Lawn Tennis Club (AELTC) and technology company IBM said the world’s oldest tennis tournament has revealed plans to bring new technology to its online platform.
The new AI captioning feature will be powered by IBM’s WatsonX technology, which will generate audio and subtitles for game highlight videos. It is designed to provide insights into key highlights using tennis-specific language.
Usama Al-Qassab, AELTC Marketing and Commercial Director, said:
“We continually innovate with our partners at IBM for Wimbledon fans wherever they are in the world. with the deep and engaging digital experience of The Championships.”
He added that the AI feature will allow fans to access descriptions of “More variety of competitions”
Jonathan Adashek, senior vice president of marketing and communications at IBM, said the company recognizes the potential of AI technology to enhance major sporting events such as Wimbledon and engage a larger audience by delivering great digital experiences.
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