A month before Christmas, it is now a tradition: here is Black Friday which returns this Friday. The opportunity for the French to save money, knowing that certain brands offer slashed prices all week. But this year, we also have to take into account inflation. It certainly shows signs of calm, with a decline to 4% in October, but still has an impact on purchasing power. Will our readers then spend despite the crisis? Or avoid Black Friday? Here are their answers.
“I postponed all my non-urgent purchases”
What is certain is that for some, the day is the perfect opportunity. Especially because the holidays are approaching. “I’m taking the opportunity to do my Christmas shopping,” explains Maurice. “It’s a good opportunity to buy cheaper gifts,” adds Sophie simply. Others wait until this day for an expensive but essential purchase. “I’ve been wanting to change my phone for months. If there is a good offer, that will be the opportunity, otherwise it will wait,” explains Youri.
Alexandre is banking a lot on this Friday to reduce his expenses. “It’s been several weeks since I postponed all my non-urgent purchases to do them on Black Friday. There’s too much money at stake…” he says, convinced.
“We are being pushed to consume! »
For others, the “game” is not worth the effort. “We’ve never made a purchase on Black Friday, we’re not going to start now. Why spend if you don’t need anything? It’s a way of pushing us towards consumption! », protests Julie. “The best way to save money is not to buy!” », laughs Saddie. “I’m going to save a lot of money… by not buying anything!” », Answers José in turn.
The same goes for Nathalie, who opted for a more economical method. “We buy everything second-hand, it costs us a lot less and we get better deals,” she concedes.
“The standard of living is already far too expensive”
The lack of purchasing power therefore often comes up in the testimonies received. “The standard of living is already way too expensive,” says Daniel, annoyed. “To spend more, you would already have to have more money. Given the current situation of households, unless you take out a small loan, I don’t see how it’s possible” continues Jean-Marc.
As for Bruno, he is deeply resistant to this day. “Another concept from the United States… The consumer thinks he will save money, but that is not the case.”