Global fashion search engine Stylight confirms the Headband trend, and claims to have recently seen a 114% increase in traffic for the headband category in March 2023, compared to the same period a year earlier. This indeed testifies to a growing interest in this hair accessory.
The headband owes its success to the preppy style
It is partly thanks to the return of the preppy chic style that we owe the headband trend. Essential accessory of the heroine of the Gossip girl series, Blair Waldorf, who helped popularize the preppy style. If we know her passion for headbands, she is nonetheless a fervent fan of hair bands that have accessorized her most chic and sophisticated outfits for several years. Let it be said, the preppy is back, and with it its emblematic headbands. To wear without moderation this spring! On TikTok, the phenomenon is such that the hashtags associated with the term “headband” have already generated more than 800 million views, with a multitude of tutorials articulated around the different ways to wear it. At the same time, the #preppy hashtag peaks at nearly 22 billion views on TikTok, establishing itself as one of the most popular styles in 2023.
The stars participate in the popularization of the trend
Celebrities did not wait for the trend to swell before succumbing to it, quite the contrary. This is the case of the star model Bella Hadid who has multiplied her appearances with the much-desired accessory since the beginning of the year, but also of Nicola Peltz Beckham or even Kendall Jenner who seem to be unable to live without it. It’s not about wearing the headband like a Sunday sportswoman, or like you would do to give yourself a beauty treatment, but rather to cultivate that preppy style that makes all the difference.
The best way to wear it, or at least the most chic, is to show it off on loose hair, whether straight, wavy or curly. Two options are available to you: leave a few locks out of said headband or bring all of the hair back. The most daring will be able to succumb to the headband on puffy hair, Brigitte Bardot style, for a look imbued with a certain nostalgia.