Why do his fans wear friendship bracelets?

During your childhood you must have made beaded bracelets with letters to form the word “mom” or “I love you”. If you still have them you are at the cutting edge of fashion… Otherwise you can always make some and go to Taylor Swift concerts.

It is to the American singer that we owe this great return of friendship bracelets. As is often the case with TayTay, it all starts with the music. In the lyrics of his song You’re On Your Own, Kid, the singer says: “Make the friendship bracelets/Take the moment and taste it”. Words taken literally by Swifties who never take off their bracelets.

On TikTok alone, the hashtag #friendshipbracelet has hundreds of millions of views and on Vinted little jewels have become a real business. But behind this cute accessory it is above all a way for fans to express themselves. With the beads you can write the title of your favorite album or your favorite song. It’s also a good way to chat with Swifties, during concerts where bracelet exchanges are organized. Even if it means accumulating a good twenty on your wrist like Gigi Hadid and Selena Gomez.

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