The cosmetics brand Revlon has just announced its brand new global ambassador: Nailea Devora. At only 21 years old, the influencer joins the famous faces who represent the brand, such as Ashley Graham or Megan Thee Stallion. But who is this social media star?
Nailea Devora, icon of generation Z
Nailea Devora launched on social networks in 2019 and has been able to grow its audience and build a strong community since, with more than 19 million subscribers on Instagram, TikTok and Youtube. The young woman offers content that is funny, realistic and close to her subscribers, which has won over Gen Z all over the world. She is now a figure of social networks in the influence of fashion and lifestyle, with her accessible looks and her natural and neat make-up. His humorous playback videos have accumulated millions of views on platforms. Originally from El Paso, Texas and the daughter of Mexican immigrants, the influencer claims her Latino origins and culture.
The influencer caught the attention of the beauty world
The Revlon beauty brand then turned to the young American to expand its family of ambassadors. Maribelle Orengo, Vice President of Revlon explained this choice in a press release: “We are constantly looking to partner with changemakers and budding talents who are not afraid to take risks – which is exactly what that we see in Nailea.” The brand founded in 1932 seeks to evolve with Generation Z and a more diversified audience.
As Revlon’s Global Ambassador, Nailea Devora is set to create content for social media, including the brand’s Instagram and TikTok accounts, to support upcoming launches. From this fall, his face will appear on store displays, and on Revlon’s digital media and advertisements from 2024. The influencer is reaching a new milestone in his career and has shown his gratitude on his social networks. .