At Christmas, Federal President Steinmeier will step in front of the cameras again – every year. What his speech has in common with the ‘Sissi’ films and why the speech is not traditionally given by the Federal Chancellor.
Frank-Walter Steinmeier succeeds in what television people appreciate: the Federal President makes quotas. In 2019, 7.41 million viewers watched the Christmas speech, in 2020 it was 8.82 million and in 2021 even 8.95 million.