Walt Disney CEO Bob Chapek said the company was preparing to enter the world of virtual reality, or Metaverse, as sci-fi writers had imagined.
Ever since Facebook CEO Mark Zuckerberg announced that his company’s future will be devoted to the creation of Metaverse, other big companies including game makers Roblox Corp and Epic Games and software giant Microsoft Corp have been working on metaverses. own as well
Chapek told investors on Wednesday that This new digital entry aligns with Disney’s long history of technological innovation, dating back nearly a century with Steamboat Willie, the first cartoon to feature synchronized audio.
Chapek said, “Our efforts are just a prelude to a time when we can more closely connect the physical and digital worlds. It allows storytelling without boundaries in our Disney Metaverse,” Chapek said during Disney’s earnings call.
Tilak Mandadi, former executive vice president of digital at Disney, used toWrite on LinkedIn The year 2020 is about building a theme park metaverse, where the “physical and digital worlds converge” via wearables, smartphones and digital access points.
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