STORY: Credit Suisse, which is struggling with a deep crisis of confidence, is taking “decisive measures” to strengthen its liquidity. The company announced on Thursday night that it was redeeming its option to borrow up to 50 billion Swiss francs from the Swiss National Bank (SNS). The borrowing is fully secured by first class assets. In addition, the bank is making offers for up to three billion Swiss francs of senior debt for cash. Bank boss Ulrich Körner said that these measures are intended to strengthen Credit Suisse as part of the strategic change in order to create added value for customers. Thank you to the SNB for implementing the strategic change. The move came after Swiss regulators pledged liquidity support to Credit Suisse after shares of the Swiss flagship fell as much as 30 percent on Wednesday. Credit Suisse is the first global, systemically important bank since the financial crisis to receive a tailor-made lifeline. The dramatic fall in the price of Credit Suisse had triggered concerns around the world and plunged the financial markets into turbulence.