Video: An “unlikely hero”: Selenskyj as an action figure

STORY: Whether he likes it or not, Ukrainian President Volodymyr Zelenskyy is now available as an action figure, an honor more commonly accorded to pop culture icons. He owes this to a Kickstarter campaign by Brooklyn product design company FCTRY. The campaign, which started less than two weeks ago, had reached its funding goal of 30,000 US dollars in just three hours. Today it is already 120,000 dollars, the campaign runs until August 12th. For every figure sold, one dollar goes to Ukraine. “We portrayed him as the ‘unlikely hero’ in the campaign,” said Jason Feinberg, CEO and creative director of FCTRY. He has this real strength, but is humble and embodies the opposite of everything we associate with politics. A 6-inch clay prototype of the Zelenskyi action figure was created by Seattle artist Mike Leavitt. The plastic figure is now being mass-produced in China. It should then be delivered in March.

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