The once iconic underwear brand Victoria’s Secret has missed the zeitgeist. The image is ruined, the stock is in the basement. A new, diverse image film with a claim to art is intended to save the company. Does it work?
The content of the film is so complicated to explain that model and narrator Gigi Hadid has to sketch out the sequence with a highlighter. So: The famous Victoria’s Secret lingerie show is no longer a catwalk presentation where toned supermodels in million-dollar diamond bras and with angel wings on their backs send air kisses to the crowd.