A study of 110,000 Crypto.com customers and 1.5 million Worldpay merchants found that approximately 60% of merchants and customers There is interest in crypto payments, however, there is still a large gap between consumer demand and merchant availability.
From the above evidence Consumer demand for crypto payments exceeds the availability of merchants in four key industries — travel, automotive, digital media, and services.
On the other hand, industries with calmer markets such as luxury goods, retail and grocery stores, and gaming have shown greater demand for crypto adoption. NFT kens to authenticate their products and reach new customer base
from the needs of customers that are more than traders As for crypto payments, the survey states, “For this reason, 64% of Crypto.com customers opt for a prepaid card. to pay for businesses that do not support direct wallet transfers.”
both consumers and traders They trust and want to use cryptocurrencies with the highest market capitalization — Bitcoin (BTC), Ether (ETH), Litecoin (LTC) and USD Coin (USDC).
Other mismatches between buyers and sellers are related to payment methods. While approximately 70% of the customers surveyed expressed interest in crypto payments both in stores and online. But most crypto-accepting businesses choose to accept crypto only through e-commerce websites.
considering the gap Despite growing demand from both traders and consumers, Crypto.com surveys highlight the need for crypto education and changing regulatory guidelines to accelerate merchant adoption.
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