short message service
Elon Musk buries the bird: Twitter should become X
Farewell, blue bird: Elon Musk is giving Twitter a new name. X will be the name of the short message service in the future. This would mean dropping a long-standing and globally renowned brand.
With a renaming, Musk would drop a more than 15-year-old brand with worldwide recognition and high recognition value. However, he was determined to go through with the project. When YouTuber Marques Brownlee wrote that he would continue to call the service Twitter, Musk replied: “Not for long.”
Musk bought Twitter for around $44 billion last October. He brought the online service to a new company called X Corp earlier this spring. a. The website x.com has been redirecting to Twitter since Sunday. This also works when you add individual profile names to the website address – and could be the first step in moving from twitter.com to x.com.
Elon Musk wants to turn Twitter into a super app called X
Musk has previously claimed he wants to expand Twitter into a platform called X, a super app with all sorts of features modeled on something like WeChat in China. However, apart from the granting of licenses for money transfers in three US states, hardly any steps in this direction have been announced.
The tech billionaire announced over the weekend that they would “soon say goodbye to the Twitter brand.” At the same time, he generally likes to provoke and had the Twitter logo replaced for a few days in April with the symbol of the digital currency Dogecoin.
Musk recently admitted that Twitter’s advertising revenue has halved since the takeover. The advertising revenues are traditionally the central source of money for the service. Some large advertisers have left the service, fearing a more negative environment for their brands under Musk. He is meanwhile focusing more on the subscription business. At the same time, he brought in the experienced manager Linda Yaccarino, who was previously responsible for the advertising business at the media giant NBCUniversal, for the top post. She supported the renaming in a series of tweets on Monday night.