tourism
Tui: Artificial intelligence will change travel
In Great Britain, the travel group Tui uses ChatGPT in its app. photo
© Moritz Frankenberg/dpa
The travel industry is busy with generative artificial intelligence. Tui also relies on the technology. In the UK, the group is now using ChatGPT in its app.
According to the assessment of the Tui manager Pieter Jordaan will have a major impact on the tourism industry.
“Those who use the technology will be faster and more productive than those who don’t,” said the travel group’s CIO. Generative AI that can create new content will very quickly replace tasks. This also has consequences for end users. “It will fundamentally change the way people plan and book their trips in the future.”
High demand for the offer
In Great Britain, Tui now uses the text robot ChatGPT in its app. Around half of the customers have so far been able to access the offer in a test. ChatGPT uses generative AI to provide users with personalized suggestions for trips and to answer questions about vacation destinations. The demand for the offer is higher than expected with more than 10,000 users.
In the future, customers in Germany should also be able to use the text robot in the app. “If all tests are successful and we are satisfied with the safety, we aim to launch the product by the end of the year,” Jordaan said. In Germany there are already several travel companies that use ChatGPT for various applications.
In order to prevent incorrect answers from ChatGPT, Tui has taken precautionary measures in the app. This allows answers to be checked before they are shown to customers. The group pays a rather small fee for each request, said the CIO. At no point does Tui pass on customer data when ChatGPT is used in the app.