The iceberg has to wait Titanic is saved. The satirical magazine sounded the alarm almost two weeks ago and warned of impending bankruptcy. Numerous celebrities promoted new subscriptions.
Now the goal has even been exceeded, says editor-in-chief Julia Mateus in an interview with the SZ. A total of 6,000 new subscriptions and 34,000 euros in donations were collected. According to the card magazine catapult is the Titanic making it the second magazine to be successful this month with a call for help to the public. Smart marketing? “No, the emergency actually existed. If we hadn’t done anything, there probably wouldn’t be one in the winter Titanic give more,” says Mateus. “The campaign was our only option.”
“We’re not used to that at all as satirists.”
Now the survival of the satirical magazine is “definitely secured” for the coming year, said the 38-year-old. “We’re fine, but a little overwhelmed by all the love that’s pouring towards us; we’re not used to that at all as satirists.”
Almost a year ago, Julia Mateus became the first woman ever to head the traditional magazine. As boss, she has to steer it into a digital future with sensitivity and appeal to younger target groups – without alienating the core readership and the aging, mostly male, authors and readers of the past decades. Regarding the averted bankruptcy, Mateus says dryly: “We see confirmation that print is the medium of the future.”