Till Jagla, the sneaker god – Economy

from

Uwe Ritzer, Hamburg

Of course he wears sneakers, whatever else. Gray shoes from the New Balance brand, which at first glance look inconspicuous for normal shoe wearers and look a little worn even when new. Connoisseurs, collectors and fans covet this model. When it came out, a pair of “2002R Protection Pack Rain Cloud” cost around 200 euros. It is now traded on relevant Internet exchanges for a multiple. “It wasn’t even planned as a hype shoe,” says Till Jagla. “But then he went through the roof.”

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