Couturiers and seamstresses, take your needles! From October 4 to 15, 2023, the video social network TikTok launches inscriptions her very first sewing competition. “There is really a particular emulation around fashion on TikTok, so we wanted to highlight it,” the TikTok spokesperson tells us. The objective? Highlight creators from all backgrounds, whether amateurs or sewing professionals, under the same hashtag #TikTokFashionCompetition.
Once registered, candidates will have fourteen weeks, until April 2024, to design an original piece while sharing their creative process on the platform.
5,000 euros for the winner, 3,000 for the next two
In total, three winners will be selected by the jury to reward “Best Execution”, “Best Creativity” and the “Grand Prize”.
The overall winner of the competition will win the attractive sum of 5,000 euros and will have the opportunity to present their creation at a private event in Paris. The two other winners will not be left out, since they will each pocket the sum of 3,000 euros.
How to participate?
To participate in the online competition, simply register here before October 15 and start posting videos on the TikTok app. Once registered, you can start sharing your videos using the hashtag #TikTokFashionCompetition.
Whether it’s drawing the sketch, sourcing fabrics or creating the final product, everything is welcome under the hashtag #TikTokFashionCompetition. This competition will bring together participants’ videos under the hashtag as well as advice videos from 14 French fashion content creators.
Among them, Antoine Guerin (@antoine.guerin), Gabriel Rippe (@gabrielrippe), Sarah Monteil (@_sarahm_), Léa (@leawald_), and Margot Delbeque (@my.upcycle Ils) will accompany the participants throughout their creation process with their expertise through tutorial videos and tips.
During the 14 weeks, candidates will have complete freedom to publish the content of their choice, relating to the creation of their piece. “The jury, which will be announced very soon, will then select the creators who have caught their attention,” the TikTok spokesperson told 20 minutes.
TikTok tips to maximize your chances
“It is imperative to register before publishing your videos under the hashtag #TikTokFashionCompetition,” advises the TikTok spokesperson to Internet users. 20 minutes. You will need to complete the form for your participation to be officially registered. In addition, make sure that the video you publish is perfectly visible and readable on the TikTok platform, although you have complete freedom in the way you film. Finally, don’t forget to share your own vision of fashion. We aspire to discover unique styles that stand out from the rest.”
Accessible to everyone aged 18 and over, this competition offers designers from all over mainland France the opportunity to showcase their clothes.