At the Thuringian Bach Festival, everyone can pay whatever entry fee they deem appropriate. What does that mean, bottom line?
How much is going to a concert worth to you? Or, to put it another way: Can you even afford it? The Thuringian Bach Weeks, which ended a few days ago, found an interesting answer: Anyone can buy a ticket. Even if she or he doesn’t have much money. The solution to this was “Pay what you can” and apparently worked quite well. The festival proposed a ticket price for each of its 50 concerts, which could be accepted or overwritten. The suggestion is important as a guide, according to Oliver Wickel from the festival’s visitor service. About 80 percent of the visitors accepted it, almost 20 percent paid less – or more. On average, you took about what you suggested.