The fashion world is taking a close interest in artificial intelligence and its performance. Zalando has decided to use it to optimize the shopping experience of its customers.
This spring, the shoe and clothing brand will offer a beta version of a fashion assistant powered by ChatGPT to respond to all of its customers’ requests, and allow them to find suitable outfits according to their tastes, desires, or specific events.
A stylist 2.0
The objective being, like a real personal shopper, to offer consumers a refined selection corresponding point by point to their search. “As we continue to test and introduce new solutions, our goal remains to learn how our customers want to interact with our fashion assistant in order to give them the best possible experience,” said Tian Su, VP of Personalization. and the recommendation at Zalando, in a press release.
Personalized shopping
More concretely, it will be a question of interacting with the conversational agent to obtain personalized advice. “ChatGPT, what should I wear for a romantic dinner in Paris in July? This is the starting point for a discussion with the robot that will analyze the weather in the French capital at this time of year, as well as the most appropriate outfits for such an evening. All that remains is to refine your choices: “ChatGPT, I don’t like dresses with frills, nor green, can you refine the search? “. In just a few questions, the platform’s customers should discover a list that perfectly matches the event and their requirements.
This new tool will initially be available in beta version to a selection of customers in Germany, Ireland, Austria and the United Kingdom, and therefore in German and English. It could then be deployed elsewhere in Europe, knowing that Zalando is already planning to develop other features.