The self-unmasking sentence comes from the former Chancellor Gerhard Schröder that he only needs “Bild, BamS and Telly” to rule imageNewspaper, the sister paper Picture on sunday as well as television. Two decades later, the world would probably be much easier for him, because now it does image-Newspaper also television itself. From this weekend, more precisely from 9 a.m. on Sunday, you can watch the station image Received freely and unencrypted, for example via satellite and cable. The Axel Springer Group received the broadcast license for this in June.
Now it is not uncommon for print brands to rely on television. mirror TV has been designing various television formats since the 1980s, and Austria has the widest reach, the Kronen newspaper, since 2020 also as Krone.tv. What the makers of the imageBroadcasters plan, is still ambitious: reporting around the clock, seven days a week, or “24/7 live television”, as the Springer Group calls it. The core of the event is a continuous live route between 9 a.m. and 2 p.m. on weekdays. It is accompanied by a moderation team for which the image– Those responsible were able to win over Sandra Kuhn from RTL and Thomas Kausch from NDR, among others. The live reporting is framed by panel discussions as well as crime and documentary formats. First program focus on Sunday evening: The Chancellor candidates from Union and SPD, Armin Laschet and Olaf Scholz, want to answer the questions of the “Chancellor Night” image-Journalists.
In the past few months, what was not on three trees was converted into moving images
You see yourself neither as a full program nor as a classic news channel, said image-Programme boss Claus Strunz in an interview with the German press agency. But as an “own genre – as a story sender”. With its launch, the Axel Springer Group will have a total of three TV channels under its roof: Bild, Welt and N24 Doku. In autumn 2019, Springer announced that over the next three years a total of more than 100 million euros would be invested in “growth projects such as live reporting”, with a focus on the live video strategy of image.
A foretaste of the imageTransmitters could already be found on the Internet in the past few months bild.de to win. Under the title “Bild Live”, what was not in the trees with three was converted into moving images: waiting for the results of a prime ministerial conference, the evacuation of an occupied house in Berlin, a false alarm about an allegedly suspicious parcel in the Reichstag. There were moments that – depending on who you ask – testified to journalistic commitment or were embarrassing for others. Like the appearance of a young team of reporters in the flood area in Ahrweiler. The two of them stood up to their hips in the muddy water in fishing pants and said sentences like “We just pulled a make-up bag out of the water” into their red microphones. Above all, however, there was some redundancy to be observed, which is probably in the nature of things. Life that is captured live is often banal too.
Because “Bild” traditionally reaches many men, the program is increasingly focusing on sport
Springer’s TV ambitions come at a time when a lot is moving on the television market. The public broadcasters are under pressure to justify the broadcasting fees with quality, RTL Deutschland and Pro Sieben Sat. 1 have recently expanded their news offerings and recruited well-known journalists from the public broadcasters. How much audience image in this market remains to be seen. As a target group, however, you have “everyone” in mind, according to Claus Strunz in an interview with the dpa. because image traditionally reach many men, the program is increasingly focusing on sport. Sports commentator Marcel Reif will have a football talk twice a week, with a focus on sports on Sundays. And even if you send documentaries or other formats, you will practically always be “in live mode” when something extraordinary happens, said Strunz.
Angela Merkel has already learned what that means. In July, together with the Rhineland-Palatinate Prime Minister Marie-Luise Dreyer, she answered questions from the press and interested citizens in the flood area when the audience became restless. Because while Dreyer was speaking, one of them was interviewing image-Journalist just the citizen whose question Dreyer just answered. Could she perhaps let the lady listen to what the Prime Minister said and do the interview afterwards? Asked Merkel. “That would be great.” image and telly – at least the Chancellor does not seem to be completely convinced of the concept.