Not everyone remembers what he was doing on September 11, 2021. Except telecrochets enthusiasts. That Saturday, there were those few (1.32 million) who tried to understand the concept of The Artist, the program made in Nagui from France 2. The host and producer had proclaimed that we were going to see what we were going to see, that is to say authors, composers and performers. And we heard: covers.
The same evening, TF1 kicked off its anniversary season of The Voice : an edition All Stars to celebrate its tenth anniversary. 4.6 million followers were there, the lowest audience for a launch of the show since its creation, but a sufficient result to make it the most watched program of the evening.
Young people on the job
Over the weeks, while The Artist sank, The Voice All Stars stayed the course, willy-nilly. At the time of the assessment, the degree of disappointment or satisfaction varied according to the criterion used. With an average audience of 3.8 million people and an audience share of 22.4%, the first channel gathered more than publishing Kids broadcast at the same time the previous year. But France 3 has done several times better than her. The scores on the popular targets of advertisers are enough to encourage the private channel to pop the champagne. In terms of women responsible for purchasing under 50, the market share reached 31% and in the 4-24 year old segment, 44%. And incidentally, Anne Sila won the victory which seemed to reach out to her during her first participation in 2015.
What season 11 of The Voice, broadcast in the spring, has once again proven that the public responds mainly to blind auditions. For the first four issues, between February 12 and March 5, TF1 dominated the Saturday evening audiences, before descending to the second or third step of the podium for the rest of the season. France 3 TV movies remain strong and Eurovision and Les Bleus’ performances at the Six Nations Tournament were other serious competitors. 3.99 million people on average (or almost 20% of the public) followed this season 11. The scores with commercial targets remained solid, which encouraged TF1 to sign for a twelfth season, the casting of which is in progress. .
The cohabitation with “Star Ac'”
The Voice, which is distinguished by its unprecedented longevity for a telecrochet in the French audiovisual landscape, is about to enter a new cycle. It will have to deal with indirect competition from the return of star Academy at the start of the school year on the first channel. The coexistence in the grids of these two strong brands a few months apart does not officially pose a problem for anyone and would not give rise to any concern. Officially, we said.
Nevertheless, the program which revealed Kendji Girac and Louane will have to demonstrate that it remains relevant at a time when Netflix is starting telecrochet with a New school noticed. For several seasons, no winner has transformed their trophy into a springboard to glory, except for the success of esteem met by Mentissa, finalist last year, with And Bam. No, the latest winner to date, will she reverse the trend?
Which coaches?
The Voice will once again have to use its ability to innovate and renew its mechanics without rushing the viewer. The production had bet – in our eyes, successfully – on a very raw and backstage aspect during its last seasons, which perfectly compensated for the absence of an audience during the recordings. At the time of the lifting of restrictions and the scrapping of the health pass, will the narrative be changed?
Will the new rule of “super cross battles”, effective and with great potential for suspense, which allows talent skimming without (too much) injustice, be maintained? Will new things be added? And what about the jury? The chemistry of the quartet Amel Bent, Marc Lavoine, Vianney and Florent Pagny worked wonderfully, but the health problems of the latter suggest that he could give up his place next season. Who would then join the red armchair? Nolwenn Leroy who has proven himself this year as a “hidden coach”? The questions abound. We will be watching the responses closely.