Good news for the champagne industry. It forecasts a record turnover in 2021, thanks to the replenishment of stocks of professionals after months of health crisis and at the request of individuals.
The turnover of the sector is expected to exceed 5.5 billion euros for 2021 for 315 million bottles, surpassing the record of 5 billion reached in 2019, explained Jean-Marie Barillère, co-president of the Interprofessional Wine Committee. de Champagne (CIVC) and president of the Union of Champagne Houses (UMC), confirming information from the newspaperUnion.
Strong consumer demand
Jean-Marie Barillère notes a double phenomenon of the reconstitution of stocks of professionals and strong consumer demand, as well as good export trends, especially in Anglo-Saxon countries. “The pandemic has led to new consumption patterns and everything related to conviviality at home, such as champagne, is experiencing a very positive trend,” he underlines.
If he says he is confident that the 5.5 billion euros will be exceeded, this amount is at this stage an estimate, before the crucial period of the end-of-year holidays.
“Two weeks ago, I would have told you that the outlook was excellent for the holidays but now with the new variant, I think that will temper our optimism,” he added, foreseeing “a halt. terrible ”for events and catering, without knowing whether it would take place before or after the holidays.