“Friends: The Reunion”, Salto’s first big hit – HBO Max / Salto
” Oh my God ! »This is a cult replica of Friends declaimed by the character of Janice, but that’s probably what the boss of Salto was also thinking when he discovered the audience figures for the special show broadcast on his platform. The program “has broken all records,” its director general Thomas Follin told AFP on Friday.
” Friends yesterday represented 21% of the overall consumption of Salto ”, detailed the manager of the platform launched at the end of October 2020 by France Télévisions, TF1 and M6. This constitutes a “very important” score since “normally a program will not exceed 5 to 10% of the overall consumption” of the content of the platform.
Attendance up by 31%
The success was even greater among 25-50 year olds who represented 40% of this overall consumption, equivalent to the audience share for the platform, and 27% among 16-24 year olds. Salto also saw its attendance jump 31% on Thursday compared to the previous week.
“It was a test, it was a blow and we were served because there is a very large community of fans of Friends in France ”, continued the boss of the platform which had put on line from 9:30 am Thursday morning the special emission, simultaneously with its diffusion on HBO Max in the United States.
Thomas Follin, on the other hand, refused to communicate the cost of acquiring the rights to broadcast the program as well as the number of subscribers to the platform. Salto indicated in early February that they had captured 20% of new subscriptions to streaming platforms at the end of 2020.