The premiere of Laurent Ruquier boosts the channel’s audiences

A remarkable arrival for Laurent Ruquier. Nearly 385,000 curious people (1.8 audience share) attended the premiere of 8 p.m. from Ruquier Monday evening on BFMTV, reports Puremedias. The host made his return alongside journalist Julie Hammett and her new group of columnists. This is an increase in audiences of +116% compared to the box average since the start of the school year, adds the specialist site. The difficulty will lie in the ability of this new show to retain this audience over time.

A notable jump in audiences which, however, did not allow BFMTV to overtake its main competitor in this time slot, Pascal Praud on CNews. Time for the pros 2 attracted 739,000 viewers Monday evening, or an audience share of 3.5.

No advertisements on CNews

Exceptionally, CNews did not offer advertisements between 8 p.m. and 9 p.m. (right during the 8 p.m. from Ruquier). One way to minimize the risk of viewers leaving for a competing channel during ad breaks, noted a journalist from Parisian Monday on (formerly Twitter). Pascal Praud thus retains first place in audiences for the time slot. Concerning other news channels, 24 hours Pujadas attracted 218,000 viewers on LCI, “Les Informés” 131,000 on Franceinfo.

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