Impossible to miss the trend on social networks. Particularly on TikTok where the latest beauty trends are inspired by drinks, from “latte make-up” to “matcha latte nails” including “cherry cola lips”, “martini make-up”, or even “syrup nails”. The quintessential fall drink also had to be included, the “pumpkin spice latte”, with its orange and coppery nuances that have won the hearts of cosmetics enthusiasts.
The success of this hot drink made from seasonal ingredients is due to Starbucks. More popular in the United States, the recipe consists of coffee, semi-skimmed milk, foam or whipped cream, and pumpkin spice syrup, namely cinnamon, ginger, nutmeg, carnations. cloves, and pumpkin puree.
The pumpkin spice latte in makeup
Obviously, beauty players, makeup brands in the lead, have also ridden the trend with a myriad of products entirely dedicated to pumpkin spice makeup. Since October, orange, brown, copper or golden shades, and other warm tones have been used to reproduce the colors evoking the changes in nature during this season, and of course pumpkins. Shades that are enjoying growing success on the Asian platform, with no less than 5.7 million views for the hashtag #pumpkinspicelattemakeup and nearly 22 million for #pumpkinspicemakeup.
Pumpkin spice latte colors for hair coloring
The American chain’s spicy latte has also established itself in hair salons with a sublime dark red color. Flamboyant hair which, again, blends perfectly into the autumnal decor, and which, although less popular than its make-up version, has more and more followers on social networks. On TikTok, the hashtag #pumpkinspicehair currently has 4 million views
The colors of pumpkin spice latte at your fingertips
The orange and coppery nuances of pumpkin spice latte inspire manicures, with a multitude of possible variations. Glittery copper brown, orange ombré, revisited French manicure or nail art decorated with pumpkins are rising to the top of fall’s key trends.
For its part, the hashtag #pumpkinspicenails flirts with 220,000 views (more than 23 million for #pumpkinnails). Enough to strengthen the popularity of the essential autumn drink, which is also – incidentally – riding on this success.
A bath with the tones of pumpkin spice latte
The popularity of the pumpkin spice latte is such that the SpaSeekers.com platform has announced its intention to launch the first pumpkin spice spa day. If this moment of relaxation sees the light of day in the United Kingdom, it will involve literally immersing yourself in the orange drink.
On the program: a whirlpool bath made with cinnamon, ginger, nutmeg, cloves, pumpkin puree and a drop of coffee, a pumpkin and spice facial treatment, and a restorative massage the same recipe. An unusual well-being break which should attract more than one fan of the iconic drink.