A drop in the price of iPhone 15 ranging from 50 to 100 euros. This is the surprise revealed during the Apple keynote on September 12. In dollars, that’s what our journalist in the United States told us, Philippe Berry, on the said day of the apple brand’s high mass, with an iPhone 15 at $799.
The site Perfectrec.com released a study, spotted by Igen.fr, between the price of iPhones since 2007 and inflation in the United States. It appears that the iPhone 15 is the cheapest ($799) since the original iPhone ($732). Over the period, the most expensive is the iPhone 12 ($943 in 2020).
A study with some biases
A development that we also see for the iPhone Pro. In 2017, the very first, the iPhone X, cost $1,248. Today, for an iPhone 15 Pro, it costs $999. The evolution is similar for the Pro Max models.
Igen.fr underlines the biases of this study: it is in dollars and “Apple is often more aggressive on its domestic market”; prices are excluding tax because each American state has its VAT rate. The site recalls that inflation in the United States was 48% between 2007 and 2023, compared to 30% in France.