“IT’S ON”: it is with these words that Apple Music announced the arrival of Rihanna at the halftime concert of the Superbowl 2023, the most watched event on American television. Apple Music, the main sponsor of the show, added that it would be the artist from Barbados who will be on stage on February 12, 2023 in Glendale, Arizona, during the final of the American football championship. Each year, this gigantic concert attracts more than 100 million spectators, on television and in streaming. Over the years, stars have followed one another at the Super Bowl: Shakira, Madonna, Beyoncé…
The star confirmed his visit with a tweet, showing his hand holding an American football. The announcement had the effect of an online bomb: indeed, it has been several years since the singer’s next album has been awaited by her fans. However, Rihanna seems to have left music aside for an indefinite period, developing her cosmetics brand, Fenty Beauty, or getting involved in other projects. The Internet was therefore particularly inflamed around the news, multiplying the memes on the return to the stage of the singer after seven years of absence. Small selection of the most hilarious.
What if Rihanna couldn’t sing anymore?
The most recurring joke on social networks since the announcement of the singer’s arrival: that the latter can no longer sing, after six years of absence.
What if it was a well-crafted marketing operation?
Creator of the cosmetics brand Fenty Beauty, which is a hit around the world, many Internet users have imagined the singer presenting her new products during the Super Bowl concert.
Tom Holland, the Star Ac’ or RuPaul’s Drag Race, the unexpected guests
For more than fifteen years, Rihanna’s discography has made the whole world dance: her songs have entered the global cultural landscape, resulting in a number of parodies and playbacks of all kinds. This is particularly the case in the American show RuPaul’s Drag Racethe Star Academy in the early 2000s or the Lip Sync Battle where Tom Holland appeared in leather mini-shorts to dance to the hit Umbrella.
One thing is certain, we will have to wait until February to follow Rihanna’s exceptional concert at the Super Bowl halftime. And until then, we can be satisfied with all that the Internet produces in terms of memes.