The Internet is becoming less and less suitable as a trendsetter in culture

It is becoming increasingly rare for the Internet to be able to articulate trends in society as a whole. This isn’t just due to the decline of what once was Twitter.

Nobody knows what’s actually going on anymore. The water cooler talk, that community-building moment on Monday mornings during which the office staff in the company kitchen recapitulates one Bundesliga game, one film, one “press club” appearance of the weekend, has long since disappeared. But the helplessness now also takes place online.

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