It will take some getting used to. If Facebook’s social network will continue to exist, the company will now be called “Meta”. On Thursday, Mark Zuckerberg unveiled the name of a new structure encompassing Facebook, Instagram, WhatsApp and Oculus. Officially, it is about looking to the future and the “metaverse”, this persistent universe mixing virtual and augmented realities, considered by Zuckerberg as “the future of mobile Internet”. And to try to turn the page of the controversies, in full storm of the “Facebook papers” unveiled by the whistleblower Frances Haugen.
🔴Mark Zuckerberg announces the new name of the structure which will encompass Facebook (and WhatsApp, Instagram, Oculus etc): So it will be … “Meta” (for the metaverse) #FBConnect #Facebook #Meta pic.twitter.com/PLuWnTIrkQ
– Philippe Berry (@ptiberry) October 28, 2021
“Our brand is so tied to a single product that it can no longer represent everything we do today. Ultimately, I hope that we will be seen as a metaverse company, ”explains Mark Zuckerberg. If the name of the company changes, “our mission remains the same: to bring people together. Our apps and brands don’t change ”.
…/… More information to come on 20 minutes