Harmful to living beings and to the environment, the artificial dyes used in fashion to dye clothes are among the most dangerous sources of pollution. This is prompting the global Fashion for Good initiative to launch a pilot project to help accelerate “the shift from harmful chemistry to more sustainable options”.
A step towards innovation
More concretely, this project will make it possible to subject fifteen sustainable dyes to pilot tests in the laboratory for an entire year. The whole being to ensure their quality, their conformity, and their absence of toxicity, with a view to marketing them. Thanks to this experimentation, the industry will be able to access the most efficient ecological dyes, and start new trials on a wider range. “It is collaboration, not competition, that will enable the industry to truly transform. We look forward to the launch of our Dyestuff Library project, which will build a comprehensive library for use across the industry,” said Katrin Ley, Managing Director of Fashion for Good, in a statement.
An encouraged project
Via this pilot digital tool, which therefore takes the form of a library of sustainable dyes, Fashion for Good intends to offer the entire industry greater “visibility” and better “access to innovations”. All supported by the partners of the global initiative, including Adidas, Inditex, Otto International, Bestseller, Target, Patagonia, and even Paradise Textiles.
“We need dyeing innovation that emphasizes less wasteful practices, reducing water and energy consumption. To achieve this, it is essential that the fashion industry supports initiatives from a scale-up perspective, so that new solutions can reach a commercial level,” says Camilla Skjønning Jørgensen, Head of Innovation at Bestseller. , one of Fashion for Good’s partners. However, these durable dyes are now considered less resistant.