With the end of the corona pandemic, coffee consumption outside the home in Germany has skyrocketed. According to a survey by the German Coffee Association, consumption between April and June was 6 percent higher than in the previous quarter. “The comparison with the year 2022 as a whole shows the upward trend even more clearly: around 11 percent more coffee drinkers drank their favorite drink in the catering trade in the second quarter of 2023,” the association reported. “Calculated, German coffee drinkers drank an average of 56 liters per year outside of the home in the first half of the year.” The abolition of corona restrictions in the catering trade had already caused the already high coffee consumption in Germany to rise to a record high last year. Coffee is by far the most popular drink in Germany, ahead of mineral water and beer. This is obviously not changed by the generally strong inflation and higher coffee prices. The managing director of the German Coffee Association, Holger Preibisch, explains the out-of-home trend with a change of image: “From the elitist drink to the symbol of the economic miracle after the world wars to the dusty image in the nineties, in which there were only little pots outside, but by no means one There was a latte to go.” In the 2000s, coffee experienced a comeback: “Cafés, coffee bars, coffee shops based on the American model opened. Cappuccino and Co. and coffee to go became hip everyday companions.”
The comeback of the cafes – Economy
