What if the bisht had become a fashionable item of clothing? Since the Emir of Qatar placed the traditional black and gold Arab coat on the shoulders of Lionel Messi on Sunday, many Argentineans still present in Doha on Monday were walking around the Qatari capital with a bisht.
A now trendy object that Argentinian fans are eager to get in memory of this historic coronation of Argentina. The store of the man who made this now famous bisht, Ahmed Al Salim, was therefore able to make historic sales of his productions on Monday. Normally, the shop, which has long supplied the Qatari royal family, sells eight to ten garments a day. On Monday, sales soared to 150 copies, including 3 similar to the high-end coat worn by Messi, in cotton from Japan and German gold thread, worth almost 2,000 euros.
As a reminder, this bisht had been the subject of numerous criticisms in Europe. It was particularly deplored that Lionel Messi was covered in his Argentinian jersey for this historic moment.