They are the most expensive commercial breaks of the year, the breaks from the American football final, the Super Bowl, and the commercials are considered by many to be the best commercials ever. Again this year, the advertisers outdid each other with original ideas and humorous star performances. First and foremost: Arnold Schwarzenegger promoted BMW as the father of the gods Zeus. Demi Moore and Mila Kunis were in front of the camera as competitors for AT&T. Idris Elba played himself in a Booking.com commercial. Matt Damon was also included in this year’s list of endorsement superstars. Rap star Megan Thee Stallion has been hired for a snack brand Cheetos spot… and Paul Rudd and Seth Rogan for Lay’s Chips. But some commercials did NOT attract attention with Hollywood icons. Automaker Kia delivers one of the cutest commercials for the Super Bowl 2022 – without any celebrities. The company Coinbase advertised with a spot that had different opinions: for around 7 million dollars, they let a QR code dance across the screen for 30 seconds in the look of an old screensaver. Many feel the coup was a waste, especially as US viewers reported that the website the QR code was supposed to point to was not even reachable. This clip also made a name for itself: Amazon Prime chose the millions of viewers of the world’s largest single sporting event to publish the teaser trailer for the new “Lord of the Rings” series. “THE LORD OF THE RINGS: The Rings of Power” is scheduled to be available on Prime on September 2nd.
The best Super Bowl spots 2022: Schwarzenegger becomes God the Father
Watch the video: Schwarzenegger as Zeus, cute dogs and a QR code – these were the best Super Bowl spots of 2022.