The contract is expected to bring in between 25 and 30 million euros over three years at Paris Saint-Germain. The club and the cryptocurrency platform crypto.com announced on Friday that they have entered into a partnership. A month after the arrival of Lionel Messi, PSG begins to perceive the global impact of the superstar, which helps him develop his brand and drive up prices. The signing of the Argentine has “more than doubled” the price mentioned at the start of negotiations between the club and crypto.com, according to a connoisseur of the matter.
🆕🤝Paris Saint-Germain names https://t.co/XH7CtgHqW8 as the club’s first official cryptocurrency platform partner.
Welcome @Cryptocom ! 🔴🔵
– Paris Saint-Germain (@PSG_inside) September 9, 2021
This sponsorship allows Parisians to strengthen their presence in this blockchain sector that they have already invested with virtual objects “NFT” and “$ PSG Fan Tokens”. Many “tokens” (non-fungible tokens, non-fungible tokens, therefore exclusive) were given to Messi at the time of his signing. Blockchain technology, used for cryptocurrencies and NFTs, is increasingly appealing to sports players.
The crypto.com platform, which allows the exchange of cryptocurrencies and which claims more than 10 million users, has already signed partnerships with Formula 1 and the Italian Serie A Championship. In France, it awaits the approval of the ‘Financial Markets Authority (AMF).