Taylor Swift liveIn the final stages of negotiations for a $100 million FTX sponsorship deal, but it was canceled. This came months before the liquidity crisis and bankruptcy. According to a Dec. 7 report from the Financial Times.
The report states that Negotiations failed in the end. Due to concerns that the deal did not provide much in return.
“Nobody really liked the deal,” said an anonymous reporter familiar with the talks. “It was too expensive in the first place.”
Taylor Swift is one of the most recognizable celebrities in the entertainment industry. The exchange may not reach the target audience of retail crypto investors, with the singer reportedly never having a chance to seriously consider the deal before the deal was finalized.
Before FTX went bankrupt in November. Sports and entertainment celebrities such as tennis star Naomi Osaka, NFL quarterback Tom Brady and NBA point guard Stephen Curry have promoted FTX through advertising spots. TV, social media ads, and more, including comedian Larry David, also featured in a commercial that aired during Super Bowl LVI in February. which encourages the audience to “Missing the big things that are about to happen”
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