Viral next to it: In the USA, a non-fiction book storms the advance sales charts, of which nothing is known. Except it’s from pop superstar Taylor Swift. Perhaps.
How to launch a bestseller in times of social media? Very easily. A few cleverly placed clues are enough to make Taylor Swift fans believe the book was written by the pop icon. This is what is happening in the United States right now. The Publisher Flatiron has announced a book with the cryptic title “4c Untitled Flatiron Nonfiction Summer 2023”. The author, cover and synopsis are still unknown, but you can pre-order it for $45. Despite the lack of any information, the book shot up to number 2 on the Amazon sales charts within a very short time. On the pre-order list of Barnes & Noble meanwhile it was number 1, like the Guardians reported.