Tag: Sporting goods
Sporting goods: How a backpack company is making hiking sustainable
The outdoor outfitter Deuter not only makes backpacks, but also repairs them – and has been doing so for a long time. The manufacturer has placed emphasis on sustainable production…
Sporting goods: How Bjørn Gulden wants to get Adidas fit again
Falling sales, unsettled employees and then the billion-dollar disaster involving US rapper Kanye West: Adidas recently continued to lose to its arch-rival Nike. Will the new boss Bjørn Gulden succeed…
Puma: Who is the new CEO of Puma? – Business
When Arne Freundt was appointed head of the sporting goods company Puma at the beginning of November, it almost went under. The surprise at the departure of incumbent Björn Gulden…
Sport 2000: who still goes to the sports shop – economy
The Germans are spending more money on sporting goods than ever before. Nevertheless, more and more specialist dealers are closing. Customers and manufacturers agree: soccer shoes, tennis rackets and snowboards…
Sporting Goods – Adidas Cuts Forecast Again – Economy
Adidas boss Kasper Rorsted leaves his company with full warehouses and another forecast correction. The end of the partnership with the scandalous rapper Kanye West, who now calls himself Ye,…
Adidas ends collaboration with Kanye West – Economy
How proud they were at Adidas on July 29, 2016. When the flirtation turned into a relationship. In Los Angeles, the company announced nothing less than “the most significant partnership…
Sporting goods – Nike knocks out the goods – economy
The world’s largest sporting goods group, Nike, has to reduce its significantly increased inventories, especially in North America, with price reductions. That puts pressure on the gross margin as well…
Sporting goods – Adidas hopes for the World Cup – economy
The sporting goods manufacturer Adidas is hoping for momentum from the men’s soccer World Cup in Qatar at the end of the year. In addition, the introduction of new products…
The green zero: Running shoes made from plastic waste
For a long time, sustainability was a niche topic for sports equipment suppliers. That is changing rapidly. But the most ecological shoe is useless if you don’t walk well in…
Sporting Goods – Adidas Completes Reebok Sale – Economy
The sporting goods manufacturer Adidas is finally putting an end to its US brand Reebok. The company completed the sale of the business to Authentic Brands Group (ABG) for up…