Cult brands
The American fast food chains Taco Bell and Krispy Kreme are coming to Germany
Taco Bell restaurant now also in Germany
© May James/ / Picture Alliance
Taco Bell has long had a cult following in the USA, and the fast food chain’s first branch is now set to open in a German city. And the donut brand Krispy Kreme also wants to conquer Germany.
The American fast food chains Taco Bell and Krispy Kreme plan to open their first locations in Germany, starting with the capital Berlin. This was announced by İlkem Şahin, CEO of İş Holding (ISH), which already owns the master franchises of KFC and Pizza Hut in Germany.
According to information from “Business Insider” and the trade magazine “Foodservice”, the first Taco Bell branches are expected to open their doors in July or August 2024. Donut chain Krispy Kreme will follow later in the year. A total of ten locations are initially planned in Berlin. The selection of suitable locations is currently in full swing.
150 Taco Bell restaurants: First Berlin, later Frankfurt
This marks just the beginning of an ambitious expansion that will also extend beyond the borders of Berlin. After successfully establishing itself in the capital, ISH plans to expand to Frankfurt am Main with another ten locations. In the long term, ISH sees the potential to open between 100 and 150 Taco Bell restaurants across Germany within the next five years.
The locations of the new restaurants will be strategically chosen in central city locations, shopping centers and other important hubs to ensure close proximity to customers. “Our master franchise for these four important global brands gives us the unique opportunity to serve the needs of German consumers and sustainably expand our offering,” explained Sahin.
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Europe follows Germany
In addition to the expansion in Germany, ISH also plans to expand the franchise network to five other European countries, which should significantly strengthen the company’s presence in Europe.
Sources: “Business Insider”, “Food Service”