The Swatch Group is one of the largest watch manufacturers in the world and controls 17 brands in a wide range of price ranges. But boss Nick Hayek doesn’t want to leave the many noble models just to a wealthy elite – he explains why in the star-Conversation.
Biel in Switzerland, the headquarters of Swatch. Nick Hayek enters the conference room with his favorite accessory, a cigar. Today it is a Gilbert De Montsalvat. “Does it bother you if I light it?” the 69-year-old asks politely, then sits down at the table to talk. Hayek is Chairman of the Executive Board and member of the Board of Directors of the Swatch Group. Its portfolio includes 17 brands, including Omega, Breguet and Rado. You can immediately see which watches he is most fond of at the moment: he wears the Moonswatch on one wrist and the Blancpain Scuba on the other. They are currently the brand’s most sought-after models. They are considered Hayek’s greatest scoop.