Supermarket: How we are seduced into shopping with psychological tricks

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All you have to do is jump into the supermarket and buy a few little things before the end of the day – and then leave the market with two full bags. Why is it so difficult for us not only to put the products on our shopping list in the cart?

Sure, the supermarkets use clever psychological tricks to seduce customers into shopping. Some things, like the sweets at children’s eye level at the checkout, have got around in the meantime. But nothing is left to chance in the supermarket.

The smell of freshly baked rolls, soothing music in the background and spacious hallways have only one purpose: you should leave your money here.

watch out, trap

How supermarkets use psychological tricks to seduce you into shopping


If many products are piled up in a supermarket, that suggests a low purchase price - so the item must also be a bargain for the customer. And already we grab it. Better to circumnavigate the piled-up promotional goods with your car when you don't really need them.

If many products are piled up in a supermarket, that suggests a low purchase price – so the item must also be a bargain for the customer. And already we take it. Better to circumnavigate the piled-up promotional goods with your car when you don’t really need them.

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