The streaming market leader Spotify is benefiting from its podcast offensive. In the past quarter, advertising revenues jumped 75 percent year-on-year to 323 million euros. Their share in the entire Spotify business rose from a good nine to 13 percent. Spotify had invested a lot in the expansion of the podcast offer in recent months with acquisitions and exclusive deals. Subscription revenues rose by 22 percent to around 2.18 billion euros in the third quarter, and Spotify now has 172 million subscription customers. The free version with advertising is now accessed by 220 million users, an increase of ten million. At the end of the year, Spotify expects up to 181 million subscription customers and 407 million users in total.
Streaming service podcasts help Spotify economy
