Pirouette and Overalls has a great idea, so that the wardrobes of parents of young children do not overflow with clothes: this Montpellier start-up offers them to receive, each month, a briefcase, which contains new or second-hand clothes, adapted to the baby. At the end of the month, they simply send the package and the clothes back to the young company.
“The creation of Pirouette et Salopette started from the observation that clothes for babies are most of the time only used for a few weeks or a few months,” confides Alexia Reynouard, a former lawyer in business law in a Parisian company, who left everything behind. to found this start-up. Then, the young parents put them away in the cupboards, while awaiting the possible arrival of a sister, a brother, a cousin or a cousin … And in reality, they are often never reused. “
“Some parents do not want a second hand, especially for the first child, and conversely, others only want the second hand”
The company offers parents of babies aged 0 to 12 months to choose between two cases: one containing new clothes (45 euros per month), the other “already loved” clothes (30 euros per month). “Some parents do not want a second hand, especially for the first child, and conversely, others only want the second hand,” says the co-founder. They contain seven pieces: two sets, a bodysuit, pajamas, a pair of slippers and a pair of shoes. The clothes are adapted to the age, the season and the sex of the babies.
And when subscribers to the New Clothing Case return their parcel by post, the clothes, once thoroughly washed, then go to those who prefer the occasion. In the event of a small accident, “it happens”, notes Alexia Reynouard, insurance, included in the price, allows parents not to be penalized. “But, for now, all the cases that came back to us were in excellent condition,” says the co-founder. And if Pirouette et Salopette believes that the garment is no longer usable in its offer, it is donated to a local charity.
The company, committed to an environmental approach, strives to offer “quality clothing”, manufactured by certified suppliers, and which use natural fibers, from organic farming. The goal for the young company is to soon offer larger cases, with 14 or 21 pieces, so that “parents can dress their children only with Pirouette and Salopette”.