Social media: Why we push stars to make political statements

Whether models, singers or influencers: Social media users want to know what celebrities think about topics such as the war in the Middle East or the women’s protests in Iran. Why is this so important to them? And how does this pressure affect influencers?

In October last year, Kylie Jenner lost several hundred thousand followers on Instagram. That sounds like a decent amount, but it’s actually only a fraction of the reach that the 26-year-old beauty icon still has today: 399 million.

The news still caused a lot of excitement, after all, some of her fans left Jenner for a reason. But after she expressed her solidarity with Israel a day after the cruel events of October 7th.

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