Snoop Dogg is one of the most famous rappers – and one of the richest with a fortune of 150 million dollars. About a man who doesn’t take himself seriously, but does take the things he does seriously.
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Jurgen Schmieder, Los Angeles
Body temperature drops five degrees immediately upon entering this boutique in Inglewood, and that’s no coincidence, of course. The guy at the entrance asks if life is good to you and then he says take it easy on the day and don’t stress yourself. You can hear “Gin and Juice”, the West Coast anthem of the lifestyle work of art Snoop Dogg; the chorus is about cruising around LA in a convertible, smoking a joint, sipping on gin with strawberry and lemon juice and loosening up – but please don’t forget about business.