But who can stop the success machine, Aya Nakamura? A new album DNKthree sold-out concert dates at the Accor Arena, hits that made the whole world dance… and now the face of the famous French perfumery and cosmetics house Lancôme, owned by the L’Oréal group.
The interpreter of Djadja, pookie And Baby has just been named global ambassador for Lancôme. The 27-year-old artist joins the closed circle of the beauty brand’s prestigious muses such as Julia Roberts, Juliette Binoche and Penelope Cruz. She will embody a new collection of cosmetics, which will be unveiled in advertising campaigns next March.
“A true modern icon”
“We couldn’t be prouder to welcome global music sensation and multiple award winner @ayanakamura_officiel to the Lancôme family as our newest global ambassador,” the company said in a series of snaps to announce their collaboration. “Internationally renowned singer and style icon in her own right, Aya has transformed the musical landscape, in France and beyond. A true modern icon. Aya broke musical records, was the most streamed French artist in the world in 2022. Welcome to the Aya Family! “, adds the mark.
For Françoise Lehmann, it was an obvious choice, she explains in a press release: “I have followed Aya’s career for a long time because I admire her talent and her artistic biases. She is a true role model for a whole generation, and I am happy that she is joining the Lancôme family”. “Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be,” said Aya Nakamura. She is also the third black personality eight years after the Mexican-Kenyan actress Lupita Nyong’o and the American Zendaya to represent the brand.
On this occasion, the most listened to French-speaking artist in the world and Lancôme have produced a video documentary which will soon be released on YouTube. He will go behind the scenes of the release of his fourth album, DNK and his concerts at the Accor Arena in Paris in May 2023. The brand also announced the arrival of another talent in its ranks, South Korean actress, Jung Ho-yeonrevealed in the series Squid Game.